3 ms·

The Velcro company kindly asks that you refrain from using Velcro as a noun or verb. Instead use the generic term hook & loop. https://www.velcro.com/dont-say-

by crysin 4y ago

The Velcro company kindly asks that you refrain from using Velcro as a noun or verb. Instead use the generic term hook & loop. https://www.velcro.com/dont-say-velcro/ https://www.velcro.com/dont-say-velcro/ This in jest but I like sharing this as it's really interesting the efforts Velcro goes to, to protect their trademark.

Cockbrand 4y ago
Interesting, I’ve only seen rules like these for the proper verbal usage of Adobe® Photoshop®: https://www.adobe.com/legal/permissions/trademarks.html https://www.adobe.com/legal/permissions/trademarks.html
- dsr_ 4y ago
  You could probably google a dozen more instances, but it's the sort of thing that bored journalists do every few years: https://www.theatlantic.com/business/archive/2014/09/kleenex-is-a-registered-trademark-and-other-appeals-to-journalists/380733/ https://www.theatlantic.com/business/archive/2014/09/kleenex...
Stratoscope 4y ago
That is a very cute page. I like their attitude. And the video at the top of the page is absolutely wonderful. It's the funniest thing I've seen in a long time. Watch it with good headphones or speakers and the sound up. Direct link: https://www.youtube.com/watch?v=rRi8LptvFZY https://www.youtube.com/watch?v=rRi8LptvFZY
sph 4y ago
> When you use “velcro” as a noun or a verb (e.g., velcro shoes), you diminish the importance of our brand and our lawyers lose their insert fastening sound. Haha, so sad to hear. I wish I could print this and velcro it to my fridge.
OJFord 4y ago
> When you use “velcro” as a noun or a verb (e.g., velcro shoes), you diminish the importance of our brand and our lawyers lose their insert fastening sound. So please, do not say “velcro shoes” (or “velcro wallet” or “velcro gloves”) – we repeat “velcro” is not a noun or a verb. Weird, the word they're looking for is 'adjective'. As the name of the company it absolutely is a (proper) noun.
- mathieuh 4y ago
  Is it an adjective? It's the same kind of thing as "golf ball", which to me is a compound noun.
  - OJFord 4y ago
    What is a compound noun if not the combination of adjective and noun, or second noun functioning as adjective and noun?

by crysin 4y ago

Cockbrand 4y ago

Interesting, I’ve only seen rules like these for the proper verbal usage of Adobe® Photoshop®: https://www.adobe.com/legal/permissions/trademarks.html https://www.adobe.com/legal/permissions/trademarks.html

dsr_ 4y ago
You could probably google a dozen more instances, but it's the sort of thing that bored journalists do every few years: https://www.theatlantic.com/business/archive/2014/09/kleenex-is-a-registered-trademark-and-other-appeals-to-journalists/380733/ https://www.theatlantic.com/business/archive/2014/09/kleenex...

Stratoscope 4y ago

That is a very cute page. I like their attitude. And the video at the top of the page is absolutely wonderful. It's the funniest thing I've seen in a long time. Watch it with good headphones or speakers and the sound up. Direct link: https://www.youtube.com/watch?v=rRi8LptvFZY https://www.youtube.com/watch?v=rRi8LptvFZY

sph 4y ago

> When you use “velcro” as a noun or a verb (e.g., velcro shoes), you diminish the importance of our brand and our lawyers lose their insert fastening sound. Haha, so sad to hear. I wish I could print this and velcro it to my fridge.

OJFord 4y ago

> When you use “velcro” as a noun or a verb (e.g., velcro shoes), you diminish the importance of our brand and our lawyers lose their insert fastening sound. So please, do not say “velcro shoes” (or “velcro wallet” or “velcro gloves”) – we repeat “velcro” is not a noun or a verb. Weird, the word they're looking for is 'adjective'. As the name of the company it absolutely is a (proper) noun.

mathieuh 4y ago
Is it an adjective? It's the same kind of thing as "golf ball", which to me is a compound noun.
- OJFord 4y ago
  What is a compound noun if not the combination of adjective and noun, or second noun functioning as adjective and noun?