As a proposal reviewer, I see these words and other strategies (like putting in the abstract "I published in this nature journal") a nudge against the chritical

As a proposal reviewer, I see these words and other strategies (like putting in the abstract "I published in this nature journal") a nudge against the chritical mindset required for providing fair feedback. On the other hand, if you are humble, you might not excite enough the reviewers. Anyone with a suggestion for a sweet middle point?