I think it’s personal SEO. They guy is a consultant and now he has a hit for a lot of keywords he wants to be known for. Looking at linkedin I have built a the

I think it’s personal SEO. They guy is a consultant and now he has a hit for a lot of keywords he wants to be known for. Looking at linkedin I have built a theory that clients/recruiters aren’t very sophisticated so low effort, low insight technical articles is what moves the needle for them.