Sure, but the cost to Tesla was one car, one camera, one video transmitter and probably the most expensive part, a license for David Bowie's Starman. Perhaps t

Sure, but the cost to Tesla was one car, one camera, one video transmitter and probably the most expensive part, a license for David Bowie's Starman. Perhaps that's "significantly more costly than the vast majority of ad campaigns", but only because the vast majority of ad campaigns are not very costly at all (I guess the dominant ad campaign by number is a limited online or local print one for a small business, costing in the low 4 figures). Certainly it wouldn't be significantly more costly than the vast majority of ad campaigns for car manufacturers, though.