What's profitable today isn't typically profitable in the future. The average lifespan of a company on the S&P500 is 18 years. The companies that survive long t

What's profitable today isn't typically profitable in the future. The average lifespan of a company on the S&P500 is 18 years. The companies that survive long term often reinvent themselves repeatedly. https://www.scrum.org/resources/how-predict-lifespan-company-one-simple-measure https://www.scrum.org/resources/how-predict-lifespan-company...