If the choice were really all ads going away and all ad supported websites going with them, or pervasive tracking, I'd gladly give up the minority of ad support

If the choice were really all ads going away and all ad supported websites going with them, or pervasive tracking, I'd gladly give up the minority of ad supported sites that provide value to rid the Internet of the scourge of the remaining ad supported trash. The truth is that there is no such dichotomy. Ads do not need tracking/"personalization", and if tracking/data collection were made illegal, there would be no commercial advantage for the scummiest "ad tech" company. (I'm not commenting on the California legislation, but just generally in response to parent)