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It seems to me that Sabre et al are all overly complex, left over from the days when you had to physically go to a travel agent's office to watch them clatter i
by bengl3rt 15y ago
It seems to me that Sabre et al are all overly complex, left over from the days when you had to physically go to a travel agent's office to watch them clatter incantations into a monochrome terminal as they manually assembled your itinerary...
The amount of complexity and arbitrage that goes on in selling plane tickets today is just nuts. I don't like actually flying Southwest, but I think they have the right idea with regards to booking - always, and only, on their website. Ensures a consistent, branded experience and saves them the headache of listing in a GDS.
- namdnay 15y agoFor "regional" airlines such as SouthWest or Ryanair, managing your own system is fine. But if you want to be able to do code-sharing, ground-handling and all the rest of the madness that comes with being a global airline, you don't have a choice. The single website solution also means you're cutting yourself off from people who are using fare search services. And let's not forget that in some regions (Asia notably), travel agents with their "cryptic" terminals and "valuable" tickets are still the norm.