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> Hard, hard disagree. I hear tons of of discussion around recent shows like Squid Game, Bridgerton, Selling Sunset, The Witcher, and Money Heist. Saying that N
by dasil003 4y ago
> Hard, hard disagree. I hear tons of of discussion around recent shows like Squid Game, Bridgerton, Selling Sunset, The Witcher, and Money Heist. Saying that Netflix only has Stranger Things is kind of like saying Nintendo only has Mario. Netflix also still has the viral hype marketing strategy perfected.
Sure they put out some good stuff, but those are neither money printing franchises like Star Wars, Marvel, or Pixar, nor are they critical darling genre defining series like The Sopranos, Game of Thrones or The Wire.
For all the money they've spent on original content, they're just not in the same league as the big boys. They are data-driven / engineering-driven, which leads to kneecapping anything too creative (eg. The OA, Tuca & Bertie), and sanding off all the rough edges (https://www.vice.com/en/article/ake3j5/why-does-everything-on-netflix-look-like-that https://www.vice.com/en/article/ake3j5/why-does-everything-o...). And their UX? The algo-driven engagement designed to hide the weakness of their library. This works until it doesn't, and frankly I've long since stopped browsing Netflix. I only watch something there once I've already determined it's on Netflix.
> I don't think Prime Video makes the kind of profit margin that its competitors do: it's there to help the no-margins logistics juggernaut stay in the black by giving subscribers an extra little nudge not to cancel.
Yes, this is absolutely true, and this is why Netflix is in a particularly difficult situation. How are they supposed to compete with a loss-leader for a business the size of Amazon Prime?