I hypothesize that Google's Ad business is much less prone to fluctuation than Snap's as well as Meta's. With Google's ads targeted so heavily towards search an

I hypothesize that Google's Ad business is much less prone to fluctuation than Snap's as well as Meta's. With Google's ads targeted so heavily towards search and remarketing, there is significantly more purchase intent baked into the audience compared to social ads. It's also able to have more diversity since Facebook and Instagram are a lot more similar than Google Search and YouTube are. There's so much D2C on social and those types of businesses have really rode the COVID economy rollercoaster.