There is certainly a chest-thumping habit in the startup world. 90% of the startups you speak to in any meetup are probably doing dismally, but you'll almost ne

There is certainly a chest-thumping habit in the startup world. 90% of the startups you speak to in any meetup are probably doing dismally, but you'll almost never hear them say anything negative until they suddenly fold and start doing something else. "How's it going?" "Great! Our user base is growing, and they love the product, and blah blah blah" 6 months later "Oh, you're doing something else?" "Yeah, it worked well, but it wasn't successful enough." (or, if they're more honest, "Our users loved us but we were making about $100 a month of turnover")