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Apple in the mid-to-late 90s was fascinating. You could see they were trying but had little to no direction. Not that Jobs was the best person ever to run a com
by macstainless 4y ago
Apple in the mid-to-late 90s was fascinating. You could see they were trying but had little to no direction. Not that Jobs was the best person ever to run a company, but I believe it was only him who could've saved Apple.
If Apple didn't buy NeXT or if Jobs didn't want to come back, it's an interesting "what if" to determine who would've led them and what they would have done. I could totally see MS _STILL_ investing heavily in them in order to help with their own antitrust issues at the time.
- linguae 4y agoIn my opinion, the most interesting alternative timeline of Apple's history would have been had Pink/Taligent been released sometime around 1993 or early 1994, coinciding with the release of the original Power Macintosh lineup and thus beating Windows 95 to the punch by well over a year. In fact, it would have been quite revolutionary: a workstation-grade OS with protected memory, cooperative memory, etc. but installed on consumer-grade hardware; in our real-world timeline, this wouldn't happen until 2001 when Windows XP and Mac OS X were released (yes, I'm aware that the Amiga had protected memory, and yes Windows NT was around, though it was marketed to workstation users). Imagine everyday users having a rock-solid OS in 1993. Pink/Taligent would have also stolen NeXT's thunder since Pink/Taligent also provided an object-oriented development framework, but unlike NeXT, Pink/Taligent would have had a much larger install base. NeXT probably would have either pivoted or folded, and Steve Jobs would've probably been more well known for Pixar. Then again, pre-1997 Apple courted larger companies like IBM and Sun for mergers. Apple under John Sculley almost merged with IBM; given the AIM (Apple/IBM/Motorola) alliance and also the fact that Taligent and was jointly developed with IBM, I can see a timeline where Apple and IBM merged as a way for IBM to take back control of the personal computer business from Microsoft and Intel. There are all sorts of fascinating possibilities.
- macstainless 4y agoOh for sure. The possibilities are endless. Even with OS2/Warp and BeOS, there was a lot of competition brewing that could've either acquired Apple, Apple acquiring them, or some sort of merger. I completely forgot about the AIM thing until you mentioned it! Damn those were the wild west days of computing.