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There are lots of instances where I find a tool I want to try, sign up for the trial, see the inside of the tool and think, "I don't have time for this, I'll tr
by ssharp 4y ago
There are lots of instances where I find a tool I want to try, sign up for the trial, see the inside of the tool and think, "I don't have time for this, I'll try it tomorrow". Inevitably, the 2 weeks or whatever run out and I've barely touched it.
It seems like it would be better to base the trial on usage rather than time and/or offering a generous free tier with no-brainer upgrades once you're committed.
- sideshowb 4y agoYes! Credit to Trailforks for doing this, btw - 10 day free trial which I assumed was the usual nonsense but they're actually 10 days of non-contiguous use.
- d_watt 4y agoIf anything, it seems like putting a time restriction in that case is actively good for the business, as you want to create a sense of urgency for the person to experiment before the time runs out. If it's on usage, the person trialing has no incentive to engage immediately?
- a_e_k 4y agoIn my case, that often means that I simply won't engage at all. I usually find myself wondering if now is really the best time to start the trial, or whether I'd be better off saving it for another time. I might need it more later, or have a project that's a good fit for the trial, or have more free time later, so I put it off. Then that cycle repeats until I eventually forget about the product entirely and move on to something else. It's a bit like the "Too Awesome to Use" trope [0]. I am much more likely to engage with feature-limited trials without an expiration, or at least usage-based trials. [0] https://tvtropes.org/pmwiki/pmwiki.php/Main/TooAwesomeToUse https://tvtropes.org/pmwiki/pmwiki.php/Main/TooAwesomeToUse