Emphasis on the Mediterranean. Right, you have free data roaming in EU, but the world is a much bigger place. Those cruise lines operate all over the world wher

Emphasis on the Mediterranean. Right, you have free data roaming in EU, but the world is a much bigger place. Those cruise lines operate all over the world where getting a local SIM card with any amount of data is usually inconvenient or sometimes impossible. Satellite internet is usually the only way you can get online while on a cruise ship in a lot of countries and it is an extremely desired amenity onboard. Have no internet for any reason for an hour (and that happened a lot in some places), thats all fun, don't have it for a day, and you'll get almost a mutiny. Also satellite internet is very much needed for crew and navigation. My point being that having relatively cheap and reliable internet on a cruise ship is a big pro even if your cruise is in Med. I'm sure that absolutely every cruise line is trying to get starlink terminals onboard as soon as possible.