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> "why are there banner ads in the Start menu?" Right so a location problem. Solved by placing this content in a more appropriate place, behind a button "offer
by exodust 4y ago
> "why are there banner ads in the Start menu?"
Right so a location problem. Solved by placing this content in a more appropriate place, behind a button "offers and recommendations" or similar.
Turns out users don't want to be smacked in the face with a wet fish around every corner of the Windows UI. They want good IA and honestly helpful information. UX design is easy when tied to ethics.
Searching for Chrome in Windows is clear intent and should return Chrome first, followed by secondary results such as "other web browsers" and EDGE might be listed first, then competitor browsers. You can favor your own product while still being helpful & accurate.