I can't comment on all the marketing aspects, but the idea of creating products to handle all of the concerns of application development and deployment seems li

I can't comment on all the marketing aspects, but the idea of creating products to handle all of the concerns of application development and deployment seems like a really good one: everything from provisioning infrastructure with Terraform, to running containers with a combination of Nomad and possibly Consul. In my eyes, that's enough to validate HCL as a viable language, versus it just being a weird DSL for a single product instead. Also, the other day someone suggested that Nomad doesn't have a future when compared to Kubernetes, though it would seem that there are plenty of orgs also investing in HashiCorp's offering and quite possibly benefiting from the somewhat simpler architecture. That said, I can't help but to wonder why the cloud vendors don't embrace Nomad as well - after all, if many of them can offer managed Kubernetes, then surely managed Nomad would be both cheaper and easier to implement. Most of those platforms already offer a variety of databases (e.g. MySQL/MariaDB and PostgreSQL), so it's not like the idea could be dismissed on the grounds of duplicated effort alone.