It's super cheap for me, I live in India - roughly $6. But even in the US, it seems to be cheaper than with Be Golden. Their value proposition seems to be the

It's super cheap for me, I live in India - roughly $6. But even in the US, it seems to be cheaper than with Be Golden. Their value proposition seems to be the statistical insights - which they hope to have once enough people sign up (but that's also an untested claim really). Personally I think testing helps, at the very least you may get motivated enough to do something about it.