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What are these magical studies you speak of? Because in my first hand experience in ad tech and running an ad-monitized site, the net effect is that CPMs on Sa
by celestialcheese 4y ago
What are these magical studies you speak of?
Because in my first hand experience in ad tech and running an ad-monitized site, the net effect is that CPMs on Safari and Firefox (no 3rd party cookies) are about 60-80% lower than that of Chrome and Edge.
- hedora 4y agoDoes your site switch to content targeted display ads when it detects the browser has blocked third party cookies? Link to study: https://techcrunch.com/2019/05/31/targeted-ads-offer-little-extra-value-for-online-publishers-study-suggests/ https://techcrunch.com/2019/05/31/targeted-ads-offer-little-...