An issue for me with startup names is that they have absolutely no relation to what they do. How many times I have found a great service on HN, only to try and

An issue for me with startup names is that they have absolutely no relation to what they do. How many times I have found a great service on HN, only to try and remember what it was a month later and for the life of me it could be any one of 'susu','akio','berpo'.. give me pingdom or ringcentral any day.