Just wondering why focussed on home-testing for 3-4x the price versus working with a central lab that is optimized for lowering their costs. Especially private

Just wondering why focussed on home-testing for 3-4x the price versus working with a central lab that is optimized for lowering their costs. Especially private lab chains might be interestes in additional business. The focus could be rather on results tracking & interpretation that could be done for example from remote doctors for more rural areas. Source: Worked for a diagnostic company and later on added value service for personal healthcare records. Super interesting project you work on:).