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Thanks for the kind words (and being real with some of the unkind words :D). To answer your questions: * CPM ads work well for us, because we make a set amoun

Thanks for the kind words (and being real with some of the unkind words :D). To answer your questions: * CPM ads work well for us, because we make a set amount, and places the burden of having good targeting & ads on the buyer. With CPC, a crappy ad just gets lots of views without paying us anything for them, which is a bad incentive. Lots of companies have found success with our ads, so they must have good ROI for them, but it does require a somewhat high LTV and good ads that people click. * You can use UTM codes on the ad clicks. We don't track users on our side, but once a user clicks an ad, all bets are off. We mention specifically using UTM codes in our FAQ: https://www.ethicalads.io/advertisers/faq/#where-do-the-ads-link-to https://www.ethicalads.io/advertisers/faq/#where-do-the-ads-... * Well, can't do much about that one :)

digitallyfree 4y ago
Adding to the third point developers are technical people and many have adblockers set up in their browsers (at least that's what I see in industry). I wonder if many developers will even notice the ads provided by this service.
- legitster 4y ago
  Their advertiser FAQ mentions they don't charge for ads that don't load.
legitster 4y ago
I think that's a fair enough point. And it's not like Google's display advertisement network is a stellar option to begin with, so this could certainly be worth the money in comparison there. BUT.... the lion's share of our digital advertising budget goes to CPC - it's just easier to shell out 8k a month ahead of time when we roughly know what it will get us. In the interest of not leaving money on the table, I am sure you guys will eventually pursue CPC options as you scale up.