I kinda hate that I know this, but I suppose I might as well put my MBA to some use. There is such a concept as brand deposit ( where you are basically building

I kinda hate that I know this, but I suppose I might as well put my MBA to some use. There is such a concept as brand deposit ( where you are basically building up goodwill ) and brand withdrawal ( where you are using your brand for an activity that is likely to result in short term profit at a loss of goodwill of the customers ). For one reason or another, a whole slew of companies decided that short term profits are more important than their individual brands. It is puzzling for companies like Amazon, who partially rely on brand recognition.