I believe the long term bet is that retail winner(s) will use e-commerce search data to inform product development. It's a well known Amazon play and other reta

I believe the long term bet is that retail winner(s) will use e-commerce search data to inform product development. It's a well known Amazon play and other retailers are trying to catch up. Other retailers will also sell ads on their sites which are additional revenue. Amazon proved this out being the 3rd highest ranking company in terms of advertising revenue behind Google and Meta/FB.