There's a term for this in marketing. It's called cashing out brand equity. You take a hit to your rep, but you get some liquidity out of the brand by cutting c

There's a term for this in marketing. It's called cashing out brand equity. You take a hit to your rep, but you get some liquidity out of the brand by cutting corners on your product/service. Venture capital firms are infamous for using this as a business model. They take over a company that is struggling and they cash out the brand equity and every other kind of equity until nothing is left.