1. Well it is. Which is kind of the point. I like the feature as well. Beats Google's "site:" operator! 3. The exact match domain should be top in most cases.

1. Well it is. Which is kind of the point. I like the feature as well. Beats Google's "site:" operator! 3. The exact match domain should be top in most cases. But smearing brand all over the page like horse manure stifles smaller companies.