Crazy how? In the past we have done some CPC campaigns, but it leaves the risk of a poorly performing ad on us, instead of the advertiser. With CPM, we make the

Crazy how? In the past we have done some CPC campaigns, but it leaves the risk of a poorly performing ad on us, instead of the advertiser. With CPM, we make the same amount for our inventory, but advertisers with great ads benefit with a higher CTR and lower CPC.