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> Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Applying this

> Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Applying this definition to cross-selling: > marketing communication Putting a sign out for another product you sell is a form of marketing, and is intended to communicate to the reader. > openly sponsored Cross-selling messaging is openly sponsored by the company, and appears as a message from the company. > non-personal message Cross-selling isn't being sent directly to me, nor is it specifically aimed around me. It may be targeted toward people who fall into a similar category, but it isn't a personal message to me. > to promote or sell Cross-selling is an attempt to sell something. > a product, service, or idea. No restriction here about it being a product/service/idea sold by a different company, so this applies to cross-selling. It meets every part of the definition you gave, and therefore pushes for cross-selling are a form of advertising. Edit: Perhaps you're confused about the use of "that employs"? In this usage, "employs" doesn't mean "has a contractual relationship with" but instead means "uses".

peoplefromibiza 4y ago
of course you forgot the most important part Advertising is differentiated from public relations in that an advertiser pays for and has control over the message me promoting a product I sell is not advertising. It's business. Businesses work on client's trust, promote a bad product, they'll leave you for someone else. Sellers are not advertiser and vice versa. Advertisers don't lose their job if they advertise a bad product, their job is to create a campaign for the product, their reputation does not depend on the quality of the product, but only on the quality of the ad. Adding a feature to a software product is not marketing, it's a way to have an edge on the competition (or be on par) If everything is advertising, than me giving you the phone number of my dentist should be advertising.
- MereInterest 4y ago
  If I pay for signage, or if I pay somebody else to put up signage, I've paid either way. I also ignored that sentence as it was adding clarification, not changing the initial definition. Giving me the phone number of your dentist would be a personal message, so it wouldn't be "advertising". It also wouldn't be paid for by your dentist, so not advertising.
  - peoplefromibiza 4y ago
    > If I pay for signage, or if I pay somebody else to put up signage, I've paid either way. I also ignored that sentence as it was adding clarification, not changing the initial definition. Moving the goalpost I explicitly made the example of an hardware store putting the signage for its own good > I also ignored that sentence as it was adding clarification, not changing the initial definition. clarification is what makes all the difference. > Giving me the phone number of your dentist would be a personal message". It also wouldn't be paid for by your dentist, so not advertising Funny that ADV nowadays says the same thing: "we think you might like this" My dentist might also reward me for sending a new client. The real difference is I don't sell dentists phone numbers as a job, that's why it is not advertising. Like the hardware store sells wall paint and want people to tell their friends "try that store, they have this amazing wall paint, you won't be disappointed"

peoplefromibiza 4y ago

of course you forgot the most important part Advertising is differentiated from public relations in that an advertiser pays for and has control over the message me promoting a product I sell is not advertising. It's business. Businesses work on client's trust, promote a bad product, they'll leave you for someone else. Sellers are not advertiser and vice versa. Advertisers don't lose their job if they advertise a bad product, their job is to create a campaign for the product, their reputation does not depend on the quality of the product, but only on the quality of the ad. Adding a feature to a software product is not marketing, it's a way to have an edge on the competition (or be on par) If everything is advertising, than me giving you the phone number of my dentist should be advertising.

MereInterest 4y ago
If I pay for signage, or if I pay somebody else to put up signage, I've paid either way. I also ignored that sentence as it was adding clarification, not changing the initial definition. Giving me the phone number of your dentist would be a personal message, so it wouldn't be "advertising". It also wouldn't be paid for by your dentist, so not advertising.
- peoplefromibiza 4y ago
  > If I pay for signage, or if I pay somebody else to put up signage, I've paid either way. I also ignored that sentence as it was adding clarification, not changing the initial definition. Moving the goalpost I explicitly made the example of an hardware store putting the signage for its own good > I also ignored that sentence as it was adding clarification, not changing the initial definition. clarification is what makes all the difference. > Giving me the phone number of your dentist would be a personal message". It also wouldn't be paid for by your dentist, so not advertising Funny that ADV nowadays says the same thing: "we think you might like this" My dentist might also reward me for sending a new client. The real difference is I don't sell dentists phone numbers as a job, that's why it is not advertising. Like the hardware store sells wall paint and want people to tell their friends "try that store, they have this amazing wall paint, you won't be disappointed"