2 ms·
Love this idea, but Wow.. those are some crazy CPM numbers. Would it not be a better idea to shoot for CPC?
by matt-p 4y ago
Love this idea, but Wow.. those are some crazy CPM numbers. Would it not be a better idea to shoot for CPC?
- ericholscher 4y agoCrazy how? In the past we have done some CPC campaigns, but it leaves the risk of a poorly performing ad on us, instead of the advertiser. With CPM, we make the same amount for our inventory, but advertisers with great ads benefit with a higher CTR and lower CPC.