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Have been using this network for 6+ (?) months now on my blog [1], and I've been amazed. The current CPM is well higher than what Google AdSense used to give (a

Have been using this network for 6+ (?) months now on my blog [1], and I've been amazed. The current CPM is well higher than what Google AdSense used to give (at least many years ago), the ads are non-intrusive and of great quality in the tech niche (rather than the sadly common scammy banners from major networks), and it does not spy my visitors, which for me is an absolute priority. [1] won't spam since it's unrelated, but my profile page contains the link if you want to see a simple placement

slugiscool99 4y ago
$2 cpm (https://www.ethicalads.io/publishers/faq/#how-much-will-i-make https://www.ethicalads.io/publishers/faq/#how-much-will-i-ma...) is not higher than adsense, especially for a high value audience like US developers. We were seeing ~$5-$8 cpms on adsense for a much less affluent demographic on our site. Totally support this and am rooting for alternative ad networks - especially ones like this. However I think it's fair to acknowledge that without tracking it's inevitable that you'll have less value to provide to advertisers. We can't have our cake and eat it too.
- ericholscher 4y ago
  We definitely get a lot more than that for US developers (pricing here: https://www.ethicalads.io/advertisers/#pricing https://www.ethicalads.io/advertisers/#pricing). The CPM is averaged across all the traffic in the network, as most sites have traffic from eg. Poland, as well as the US, and the average ends up quite a bit lower. We also want to underpromise and overdeliver, so we generally keep our published numbers on the conservative side.