He forgot to mention a key quality, often overlooked by out-of-touch (a.k.a. "old") marketing staff: the name must be easily googled; even for the billions of p

He forgot to mention a key quality, often overlooked by out-of-touch (a.k.a. "old") marketing staff: the name must be easily googled; even for the billions of people who don't restrict their Google settings to "English only".