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I have to imagine that if twitter were to launch an onlyfans competitor, it would be under a different brand. Twitter has the infrastructure for maintaining a p
by jjk166 4y ago
I have to imagine that if twitter were to launch an onlyfans competitor, it would be under a different brand. Twitter has the infrastructure for maintaining a platform for content creators to distribute to subscribers, if it weren't for the massive increase in liability it would be well positioned to compete. At most, there might be some technical integration to convert twitter followers into paying subscribers, but I think they would do everything in their power to avoid drawing attention to the fact that they would own both platforms.
While definitely not the most novel idea, onlyfans has proved that the business model is a cash cow. While twitter's revenues from advertising have been increasing, their operating expenses have been increasing faster. Profit isn't everything, a large user base and growth potential are valuable, but to match the EBITDA/Market Cap ratio of other major social media companies like Meta, they should be bringing in around $3-4 Billion/yr to justify their current valuation. They are no where near that point, and they're moving steadily further away. Adult content might not be the play but they need to do something to reverse the trend.