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You know it seems to me that we are going to eventually end up reinventing the idea of a brand. As these massive online marketplaces continue to allow third pa
by buscoquadnary 4y ago
You know it seems to me that we are going to eventually end up reinventing the idea of a brand.
As these massive online marketplaces continue to allow third party sellers their reputation will continue to suffer, people will be less and less likely to get what they ordered, and eventually look for a way to identify good products. Eventually some sellers and marketplaces will end up being identified as only having good quality products and people will start to buy from them.
Honestly a lot of the discussion around Amazon seems a lot like the arguments and discussions I heard around Wal-Mart in the early 20's like almost all the arguments are the exact same to a large degree, right down to the discussions of labor issues and the effect of their monopoly on smaller retailers.
It seems eventually Amazon, Wal-Mart and online marketplaces that allow third party sellers will end up like the Aldi's, Dollar Tree, Wal-Mart, type stores, with a cheaper price and expected quality, and people will know there are other online marketplaces to go to when they need quality or something that lasts.
- hattmall 4y agoInterestingly Aldi and Dollar Tree almost exclusively sell their own house brands.
- droopyEyelids 4y agoWell, a house brand isn't made by the company. The retail company has people called 'sourcers' who find other companies that sell a product, test those companies can handle the retailer's scale and the product meets quality standards, and then sets up a white label agreement.