4 ms·
Thanks! Over time this is likely to work less well, as it becomes more worthwhile for fraudsters to target your network. Off the top of my head, using a botnet
by jefftk 4y ago
Thanks! Over time this is likely to work less well, as it becomes more worthwhile for fraudsters to target your network. Off the top of my head, using a botnet to simulate traffic with a realistic range of UAs seems like it could allow a publisher to earn, say, 30% more revenue without you being too obvious. Overall, this would shift income from your honest publishers to your cheating publishers.
- ericholscher 4y agoDefinitely true. Hopefully the folks who have the skillset to build a large OSS project, and build a network of fake traffic, would find other ways to spend their time with a higher return on investment than a 30% increment of their revenue. But it will certainly happen, and hopefully we can continue to minimize it. We've generally seen fraud that looks like a site with no real traffic, and trying to generate 1000% returns, which is a much easier pattern to catch. If you have any suggestions for ways we might improve our fraud tracking, definitely happy to hear them at eric@ our domain.
- flitzofolov 4y agoThere are products designed to solve this problem: https://www.humansecurity.com/products/ad-tech-teams https://www.humansecurity.com/products/ad-tech-teams Disclosure - I used to work for WhiteOps (now known as Human Security apparently).
- jefftk 4y agoThere are definitely products for this problem; it's a huge business. But they're not products that are compatible with EthicalAds' privacy-first JS-optional model.