I'd say over 50% of the time at my pharmacy, this would involve waiting in line for 20 min and talking to a harried, overworked pharmacist who may or may not be

I'd say over 50% of the time at my pharmacy, this would involve waiting in line for 20 min and talking to a harried, overworked pharmacist who may or may not be up on the latest research... not a great UX.