This is the type of thinking that will hasten Facebook's demise. And it's a perfectly reasonable line of thought. The next time you hear the phrase "It doesn'

This is the type of thinking that will hasten Facebook's demise. And it's a perfectly reasonable line of thought. The next time you hear the phrase "It doesn't scale" in reference to something, ask yourself why it needs to. In some cases it might not. Centralised approaches (e.g. websites on the open internet) obviously need to scale. Facebook is a public website. And it's on the open internet, for anyone with an account to see and ready to be hacked by those with skill who do not need accounts. I always come back to this: How many people do you really need to be reading your profile? Friends, coworkers, family, ... potentially anyone, anywhere in the world with a computer and an internet connection? It just does not make sense.