> Whether The Google Indeed. You mention it being SEO but I see the NHS website has a nice site hierarchy and even has schema.org data. SEO in one sense is to

> Whether The Google Indeed. You mention it being SEO but I see the NHS website has a nice site hierarchy and even has schema.org data. SEO in one sense is to 'help search engines understand a page', maybe the crossing point is where it outranks and appears too much. A site/page ranking well in Google says as much about Google as the site/page.