Saying they both “have an ad division” is a remarkably unbalanced comparison. Google ads revenue 2021: 209 billion out of 256 billion, 80% Apple ads revenue 2

Saying they both “have an ad division” is a remarkably unbalanced comparison. Google ads revenue 2021: 209 billion out of 256 billion, 80% Apple ads revenue 2021: $3.7 billion of 365 billion, 1% We further need to understand the difference between operating an ad exchange: https://www.eff.org/deeplinks/2020/03/google-says-it-doesnt-sell-your-data-heres-how-company-shares-monetizes-and https://www.eff.org/deeplinks/2020/03/google-says-it-doesnt-... And allowing first party and purchased ads for products within a marketplace the user is already visiting: https://searchads.apple.com/help/get-started/0001-compare-apple-search-ads-solutions https://searchads.apple.com/help/get-started/0001-compare-ap... They can only be validly compared once this is true of both ad services: > [Ad service] doesn’t buy or share users’ personal information with other companies. We don’t track people by linking user or device data collected from [first party] apps with user or device data collected from third parties for advertising targeting or measurement. And we don’t share user or device data with data brokers. https://searchads.apple.com/privacy https://searchads.apple.com/privacy Not saying they’re “all good”, just “least worst”. Scroll down in the second link to see what Apple do gather and use for targeting. Unhappily, the user consent more about personalization than about aggregation in the first place. Note also the missing word “sell” in “doesn’t buy or share”, perhaps they think sell is implied by share, but also perhaps not.