If you ran a movie rental shop using consumer copies of movies you bought from HMV or Target or whoever, you'd've been sued if the rights holders found out. Re

If you ran a movie rental shop using consumer copies of movies you bought from HMV or Target or whoever, you'd've been sued if the rights holders found out. Rental copies that came with a licence that permits renting cost several times what it cost to buy a consumer copy. And of course, when you sign a deal to get said rental copies, you probably have to agree to a bunch of conditions that probably include not doing exactly what they did.