I absolutely agree, it is incredibly hard to get money out of consumers pockets. For this very reason, a lot of bootstrapping efforts go into collaboration wit

I absolutely agree, it is incredibly hard to get money out of consumers pockets. For this very reason, a lot of bootstrapping efforts go into collaboration with players in niches where consumers do spend money historically, for example the classical news medias. The "one subscription works everywhere" story in that case is access to a lot of medias all over the world with the same subscription so that the medias increase average visitor revenue and consumers don't have to tie themselves to one or two news sites they might accept to pay for, but instead can browse freely and automatically compensate each content creator as they do so. They basically get to compete on quality, not scale. The issue with unlocking exclusive stuff is that everybody (even very large players) is struggling to put together enough "stuff" to justify a subscription by itself. This is basically the problem subscription networks solve by making content creators collaborate on adding stuff to the package.