> Making people habitually say "I love coca-cola" to access their online accounts seems likely to erode people's sense of self. I noticed a related effect afte

> Making people habitually say "I love coca-cola" to access their online accounts seems likely to erode people's sense of self. I noticed a related effect after getting a Google Home. After a while, my first instinct if I wanted something, was to call out “Hey, Google!” into an empty room. I was literally reprogrammed, in the most disgusting sense possible, to have a brand embedded into my brain as an integral part of a frequent habit. I don’t want the future to look like this. It’s far too close to the “verification can” meme for my liking.