I'll be the happiest man in this world the day when the ads industry dies in a ball of fire after experiencing the most unspeakable pains conceivable in this un

I'll be the happiest man in this world the day when the ads industry dies in a ball of fire after experiencing the most unspeakable pains conceivable in this universe. Ads are keeping the whole IT industry as a hostage. Even Startpage, the last ad-free search engine I used to use (and one of the oldest on the market), has recently been purchased by an ads company. They've put their filthy hands everywhere, innovation today only happens if it benefits ads revenue, and most of the bleeding edge innovation in AI comes to solve the problem "how can I maximize the odds that users will click on an ad I put in front of their eyes?". What's worse, a lot of development time nowadays is spent either to develop new ways to block ads, or new ways to evade those blockers, instead of focusing engineering resources on things that are actually useful to society. Ads are a curse to the industry and they have to die. And I really don't give a fuck if it will cause developer wages to go down. They'll go down only in companies that have relied only on ads and data surveillance to build their revenue, and I've always stayed away from those. Developers will have a chance of moving to companies that can pay them better and have more sustainable business models, once Google and Facebook will no longer be the coolest kids in town. Two decades down the line, and not only we haven't yet figured out a better way to make money through the Web, but the ads industry HAS BECOME the Web. We need a fucking reboot and we need it now. At some point people will start to understand that they need to either pay for services, or host them themselves, and maybe they'll be more selective on what they use and who they send their data to. If I want service A, I pay for service A (like things work in every other industry), or I run it on my own server. I don't rely on someone who allegedly provides me service A for free, just to scoop out as much data about me as possible and resell it to opaque 3rd-parties so they can place more targeted ads in front of my eyes that I'm more likely to click. How the hell did we end up so tangled up in this grotesque and creepy shit that now we are unable even of conceiving an IT industry that doesn't rely on ads?