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> How long before some profit-maximizing vice president suggests that the requested phrases should be advertising slogans, with these ad slots sold to the highe

> How long before some profit-maximizing vice president suggests that the requested phrases should be advertising slogans, with these ad slots sold to the highest bidder? Years ago I encountered a company that sought to do this with a CAPTCHA service; having people type out an advertising phrase to prove their humanity. I thought that was pretty gross, but making people actually say it is even worse. Making people habitually say "I love coca-cola" to access their online accounts seems likely to erode people's sense of self.

captn3m0 4y ago
IRCTC (Indian Railways' ticketing website) does this. Here's the brochure for their service: https://contents.irctc.co.in/en/Captcha_Advertisement.pdf https://contents.irctc.co.in/en/Captcha_Advertisement.pdf Product page from the vendor: https://nlpcaptcha.in/en/nlpcaptcha.html https://nlpcaptcha.in/en/nlpcaptcha.html >Simpli5d technologies makes Captcha an integral part of their products. They provide an engaging Captcha for brands wherein the user engages with the brand by filling the brand message or engaging with the brand across its publisher reach to ensure two way real human engagement with the brand. > Further, this is not just restricted to Captcha and Simpli5d also provides similar solutions on Video pre-roll to ensure there is two way engagement with the brand in the pre-roll as well and not just restricted to blind video views. In general in a video pre-roll campaign the brand is not sure if the video has in reality attracted the eyeballs of the consumer. All these solutions are also available on mobile.
selfhoster11 4y ago
> Making people habitually say "I love coca-cola" to access their online accounts seems likely to erode people's sense of self. I noticed a related effect after getting a Google Home. After a while, my first instinct if I wanted something, was to call out “Hey, Google!” into an empty room. I was literally reprogrammed, in the most disgusting sense possible, to have a brand embedded into my brain as an integral part of a frequent habit. I don’t want the future to look like this. It’s far too close to the “verification can” meme for my liking.

captn3m0 4y ago

IRCTC (Indian Railways' ticketing website) does this. Here's the brochure for their service: https://contents.irctc.co.in/en/Captcha_Advertisement.pdf https://contents.irctc.co.in/en/Captcha_Advertisement.pdf Product page from the vendor: https://nlpcaptcha.in/en/nlpcaptcha.html https://nlpcaptcha.in/en/nlpcaptcha.html >Simpli5d technologies makes Captcha an integral part of their products. They provide an engaging Captcha for brands wherein the user engages with the brand by filling the brand message or engaging with the brand across its publisher reach to ensure two way real human engagement with the brand. > Further, this is not just restricted to Captcha and Simpli5d also provides similar solutions on Video pre-roll to ensure there is two way engagement with the brand in the pre-roll as well and not just restricted to blind video views. In general in a video pre-roll campaign the brand is not sure if the video has in reality attracted the eyeballs of the consumer. All these solutions are also available on mobile.

selfhoster11 4y ago

> Making people habitually say "I love coca-cola" to access their online accounts seems likely to erode people's sense of self. I noticed a related effect after getting a Google Home. After a while, my first instinct if I wanted something, was to call out “Hey, Google!” into an empty room. I was literally reprogrammed, in the most disgusting sense possible, to have a brand embedded into my brain as an integral part of a frequent habit. I don’t want the future to look like this. It’s far too close to the “verification can” meme for my liking.