Ah, if you follow the link I provided, you'll see I'm talking about a different book called Blindsight by Matt Johnson and Prince Ghuman, the sub-title of which

Ah, if you follow the link I provided, you'll see I'm talking about a different book called Blindsight by Matt Johnson and Prince Ghuman, the sub-title of which is, "The (Mostly) Hidden Ways Marketing Reshapes Our Brains." While it is mostly crouched in terms of how marketing can exploit it, the discussion regarding the neurological ways your brain works is more interesting to me than the marketing aspects.