As others have pointed out it's mostly noticeable on mobile, I only consider looking something up on mobile if I know I can append my search with a domain that

As others have pointed out it's mostly noticeable on mobile, I only consider looking something up on mobile if I know I can append my search with a domain that I trust to be ad-free or ad-light. Recipe... too risky to go on a random site (because of ads and also proliferation of fake recipes that are just stock images and Ai generated copy to garner pageviews), so I do "{dish} + seriouseats.com". Movie or TV trivia... "{movie} wiki"... etc. News is the worse, I rely on twitter for headlines or go straight to my paid app (NYT + WSJ) if I hope to read more than 140 character on any topic.