Exactly this. Too many definitions of "great UX" seem to focus on pulling in as many morons as possible because we refuse to force people to learn how to use so

Exactly this. Too many definitions of "great UX" seem to focus on pulling in as many morons as possible because we refuse to force people to learn how to use something Great UX should also mean fast, efficient, and dense with information. Respectful of time, attention, and intelligence. Not making an assumption of stupidity on behalf of your users.