Rapid release is fine but companies will try and cheat: 1. Release often 2. When a release goes badly (and they will) do some version of '5 whys' and fix the

Rapid release is fine but companies will try and cheat: 1. Release often 2. When a release goes badly (and they will) do some version of '5 whys' and fix the root cause. 3. Continue to release often That step 2 is often missing and what usually happens is that no engineering time is committed to the solution. Instead they implement more process which costs nothing, doesn't solve the issue and slows development.