"Wizz Air earned 56% of its revenue from ancillaries and 44% from ticket sales" https://simpleflying.com/wizz-air-losses-climb-despite-jump-in-passenger/ https

"Wizz Air earned 56% of its revenue from ancillaries and 44% from ticket sales" https://simpleflying.com/wizz-air-losses-climb-despite-jump-in-passenger/ https://simpleflying.com/wizz-air-losses-climb-despite-jump-... So the actual flight is becoming a loss leader with most profit from selling priority boarding, in-flight food and drink, car hire, hotel affiliate fees and other ad revenue etc.