It is helpful to think of all communication with employees using a lifecycle model. As the company grows in headcount and functions, the composition of a core t

It is helpful to think of all communication with employees using a lifecycle model. As the company grows in headcount and functions, the composition of a core team that has the ball keeps changing depending on the nature of the deals. It would be helpful to form some guidelines on what gets communicated when you form a core deal team. Obviously, when the deal reaches different milestones, you may want to communicate it to all employees. This includes both positive outcomes and negative outcomes (they both provide opportunities for organizational learning on what went right and what went wrong/could have been done differently). It is important that employees feel they will get communication at the right time if the communication is relevant to them and not feel like they are being left out of the loop. Also, be ready to give honest answers when there are followup questions.