Actually probably makes less than zero sense. If a customer is using an ad blocker, and they're on your site spending money, then they got to your site withou

Actually probably makes less than zero sense. If a customer is using an ad blocker, and they're on your site spending money, then they got to your site without you having to pay anyone for their traffic. They're already higher margin than a customer who you'll have to pay a conversion fee for if they make an attributable purchase on your site.