It you are trying to stay revenue neutral as a company, and want to charge people to avoid ads, you can't just charge them the exact same amount that you make p

It you are trying to stay revenue neutral as a company, and want to charge people to avoid ads, you can't just charge them the exact same amount that you make per customer from your ad provider. People who can afford to pay to avoid seeing advertisements are more valuable to advertisers because they have more money.