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The stats you linked includes people who use "some form of ad blocker" and indicates "If you use Google Chrome, you probably already know that it has a built-in
by vntok 4y ago
The stats you linked includes people who use "some form of ad blocker" and indicates "If you use Google Chrome, you probably already know that it has a built-in ad blocker that has a default setting to block ads across websites" and "Firefox has an ad blocking feature as does Safari".
So if they count built-in adblocking features as abblockers, of course the resulting figure is very high, as it's basically equal to the % of internet users who installed Chrome or Safari. This does not mean that regular folks use and understand adblockers, just that they use the two most popular browsers in the world.
- jacquesm 4y agoEstimates of 'active' adblockers are anywhere from 10 to 30% depending on where you look, I stand by the 'many orders of magnitude' claim. 100's of millions of devices use adblockers, and not those built into Chrome, Firefox or Safari. Ad revenue is down far enough that websites (such as those linked in TFA) respond in a malicious way. That certainly would not happen if it was a very small fraction of a percent that did this. Just Adblock on Chrome alone claims 60 million DAU. With about 5B internet users that works out to 1% just for Adblock on Chrome. The claim was: "0.001% of people use an adblocker or even know what one is." which is clearly nonsense.